WebThe latest pop-centric ad campaign to front a beloved hit from yesteryear comes via Chevrolet. Using a pop song in a commercial is hardly new territory for Chevy, of course, with the auto ... WebSep 6, 2016 · Chevy, which had always found new ways of tying patriotic duty with buying cars, from the Eisenhower-era “See the U.S.A. in Your Chevrolet” to 1970s and 1980s …

Like a Rock, This Chevy Truck Ad Campaign Is Still Solid

WebSep 8, 2012 · Chevrolet introduced “Like a Rock” as the theme for Chevy trucks, drawing on Detroit-area native Bob Seger’s 1986 song. The iconic “Like a Rock” campaign continued through the end of the 2004 model … WebCheap gas and a robust economy in the 1990s gave birth to a truck and SUV boom, and this helped Chevy regain some prominence. A 1991 ad campaign featuring Seger’s hit song “Like a Rock ... income tax india phone number

Silverado joins Chevy revolution; new ad campaign touts ... - Autoweek

“Like a Rock” was a hit song five years before Chevy adopted it for their advertising campaign. The song was on the 1986 album of the same name by Bob Seger & the Silver Bullet Band. In a 1986 interview with The New York Times, Seger explained where the heart of the song came from, saying it was … See more Chevrolet had long claimed to have the longest-lasting and most dependable trucks. So in 1990, Chevy’s long-time ad agency, Campbell-Ewald, was looking for the next big idea for … See more “When Chevy asked for it, for a long time I turned it down, because I just didn’t want it to be in an ad,” he explained. What changed his mind? As Seger said in an interview, it was something a stranger said. Seger was still … See more You might think Bob Seger & the Silver Bullet Band would perform the song every chance they got, but that wasn’t the case. In fact, Bob Seger didn’t perform the song live for more than 25 … See more Web« Back to best ads of all time. Chevy , Like a Rock – 1991. Don Gould, a creative director, was listening to a Bob Seger album and heard the song “Like a Rock.” He thought it embodied the truck’s toughness and hinted that the owners were strong and self-reliant. ... The 1997 “Think Different” ad campaign marked the return of Steve ... Web15 hours ago · Post cereal brand is suing alt-rock group OK Go after using THEIR name - with an exclamation mark - to market new milk-free cereal 13 years after stars featured in Honey Bunches of Oats ad income tax india refund status check